| 标题 | Snow White |
| 广告公司 | Armando Testa Group |
| 广告战役 | Snow White |
| 广告主 | Barilla |
| 品牌 | Mulino Bianco |
| Posted | 1月 2001 |
| 行业领域 | 食品 |
| 广告口号 | To Live Better |
| 剧情简介 | The new copy idea aims to communicate the main benefit of the Mulino Bianco brand, "to live better" (in termes of security, serenity and happiness) eating healthy and genuine products. That's why we developed a strong and appealing concept, able to update some of the dreaming and magical expressive assets of the old Mulino Bianco ads, that contributed so greatly to creating its myth. In the new creative idea, Mulino Bianco revives from "collective imagination" the most popular fairy tales, revised with very different and original treatment to repropose them from an up-to-date viewpoint, telling modern stories, developed in line with the fairy tale's plot that comes to a climaw with: "... and they live happily ever after". All the stories are also linked and contained by a symbolic element that belongs to the brand heritage: The Mulino Bianco Book that tells product stories and contemporary fairy tales. |
| 媒体类别 | 电视 |
| 长度 | |
| Soundtrack | Good Morning |
| 创意总监 | Maurizio Sala |
| 文案 | Marco Calaprice |
| 美术指导 | Antonio Cirenza |
| 制作公司 | Movie Magic International SRL |
| 导演 | Brian Levant |
| 制作公司制片 | Lucia Comelli |
| 广告公司制片 | Alberto Carloni |
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