| 标题 | Drive-Up |
| 广告公司 | David&Goliath |
| 广告战役 | 2023 Kia Summer Sales Event |
| 广告主 | Kia Motors |
| 品牌 | Kia |
| 首次发布日期 | 2023 / 5 |
| 行业领域 | 轿车 |
| 哲学 | KIA has teamed up with Great Guns USA director Bruce St. Clair for a heartwarming campaign shot in the California desert. The campaign centres on members of a family, each in a different KIA car which effortlessly navigates the winding trails of a remote rocky expanse. Under a setting sun, they exit the vehicles to huddle together under a vast rock face, onto which the younger generation projects old videos of their parents - a unique celebration of their anniversary. David & Goliath gave Great Guns USA director Bruce St. Clair the brief to capture a family coming together to surprise their parents in a distant location, infused with both energy and emotion. Bruce was drawn in by the storytelling angle, keen to show how the vehicles enable the family to create special memories together. Needing a large expanse that could accommodate the number of cars, Bruce opted to shoot on location rather than in a studio. The campaign required a unique setting only accessible by the range of cars, and was therefore shot in Blayney Ranch (Palmdale, CA), an area of desert wilderness popular for filming. It also offered a rocky outcrop for the projection of the home footage, which was then expanded further in post. The crew then faced the challenges of navigating the weather and limited hours of daylight. The final film had to show the cars arriving at sunset, with the projection starting the moment the sunlight disappears, which couldn’t be cheated. The team had to film two hours before sunset and two after, rehearsing the position of the cars and the arrival of the family during the day to ensure none of their limited time was wasted. |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Great Guns |
| Managing Director/ Executive Producer | Oliver Fuselier |
| HOP | Melissa Jacobs |
| Executive Assistant | Kelsy Haden |
| 导演 | Bruce St. Clair |
| Line Producer | Joey Zadwarny |
| Production Supervisor | Blake Deross |
| Production Coordinator | Jen Bilec |
| 1st AD | Jason Lomardo |
| 2nd AD | Nick Fiore |
| 广告经理 | Russell Wagner |
| 广告经理 | Kathleen Zimmerman |
| 广告经理 | Amber Ewell |
| 广告经理 | Candelaria Powell |
| 广告经理 | Brandi Johnson |
| Founder / Chairman | David Angelo |
| 首席创意官 | Ben Purcell |
| 执行创意总监 | Avital Pinchevsky |
| 创意总监 | Nick Micale |
| 创意总监 | Bennett Austin |
| 美术指导 | Jason Magnes |
| 广告公司执行制片 | Sarah Patterson |
| Associate Producer | Jonna Hicklin |
| Management Supervisor | Benjamin Porter |
| Group Account Director | Candace Logan |
| 客户主管 | Maile Connell |
| Product Specialist | Travis Ray |
| DP | Tim Thompson |
| 1st AC | Bill Robinson |
| 2nd AC | Noah Glazer |
| DIT | Daniel Wiowode |
| Chief Lighting Electrician | Max Goldberg |
| Assistant Lighting Electrician | Kurtis Meyers |
| Lighting Tech | Ryan Breitenbach |
| Driver | Jose Ruiz |
| Driver | Steve Hodge |
| Key Grip | Josh Markvan |
| Best Boy Grip | Richie Brush |
| Grip Driver | Johnathan Gonzalez |
| Grip Driver | Wilson Sun |
| 制作设计师 | Joaquin Grey |
| Prop Master | Geoffrey Turney |
| Prop Assist | Nick Dunn |
| Leadman | Tommy Loya |
| Costume | Ric Renae Hughes |
| Assistant Costumer | Miranda Zorn |
| Key Make-Up Artist | Valeri Conlan |
| VTR | Robbie Johnson |
| Mix | Charles Barnhart |
| Boom Operator | Greg Gardner |
| Script Supervisor | Laura Auldridge |
| Location Manager | Flint Maloney |
| Gang Boss | Jordo Edelman |
| Van Driver | Pete Dicecco |
| Van Driver | Javier Maza |
| Van Driver | Chris King |
| Motorhome Driver | Kenny Gonzalez |
| Video Village Van | Joe Marsi |
| Water Truck | Brian Eastveld |
| Craft Services | Andrew Davey |
| Craft Services Assist | Jill Bryman |
| FSA | Antonio Durran |
| Medic | Mike McLaughlin |
| Snake Wrangler | Aaron Wells |
| CCO | Kristian Moore |
| Testing Coordinator | Michele McKeehan |
| Production Assistant | Kathleen Cuevas |
| Production Assistant | Mirannda Hernandez |
| Production Assistant | Joaquin Katigbak |
| Production Assistant | David Guerrieri |
| Production Assistant | Jose Ramos |
| Production Assistant | Reggie Ware |
| Production Assistant | Lorne Volat |
| Production Assistant | Max McGarry |
| Production Assistant | Andrea Villanueva |
| Production Assistant | Sasson Lonner |
| Talent | Christine Kilmer |
| Talent | Birgitte Kristen |
| Talent | Gina Vitori |
| Talent | Reed Rudy |
| Talent | Schoen Hodges |
| Talent | Sera Trimble |
| Talent | Rhys Millen |
| Extras | Dan Sap |
| Car Prep | Ray Scott |
| Car Prep | Jake Kubin |
| Car Prep | Matthew Martinez |
| Car Prep | Christopher Martinez |
| Car Prep | Javier Chavez |
| VFX Company | Jamm Visual |
| VFX Executive Producer | Asher Edwards |
| VFX Senior Producer | Mike Wigart |
| Flame Artist | Jake Montgomery |
| Flame Artist | Troy Moore |
| 剪辑公司 | Spinach LA |
| Editorial Company Executive Producer | Jonathan Carpio |
| Editorial Producer | Patricia Gushikuma |
| Editor / Managing Director | Adam Bright |
| Camera | Keslow Camera |
| Car Rental | California Rent-A-Car |
| Casting | Petite Casting |
| Catering | Global G Catering |
| Craft Services | McCraftys Inc |
| Covid Compliance | Kristiane Moore |
| Drone | Aerial Mob |
| Electric Rental | Arclight |
| Grip | Honeyhammer Grip |
| Generator | Powerhouse |
| Hard Drives | Filmtools |
| Insurance | Dewitt Stern |
| Motorhome | Sunset Studios |
| Payroll | Wrapbook |
| Production Supplies | Quixote Films |
| Shipping | FedEx |
| Trucks | Galpin |
| Walkies | Ruckus |
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