Volvo - "Life On Board"

MVBMS Fuel Europe Amsterdam, 荷兰

9984

标题	Life On Board
广告公司	MVBMS Fuel Europe
广告战役	Life On Board - Volvo
广告主	Volvo
品牌	Volvo
Posted	6月 2005
行业领域	汽车
剧情简介	Client's Brief: challenge consumer perceptions of Volvo as a boxy, dull, safe brand by revealing the exciting reality of the modern day Volvo experience. Marketing Objectives: demonstrate Volvo's unique focus upon building cars for real life challenges. Provoke brand reappraisal by confronting consumers with the reality of the modern Volvo experience and the modern Volvo owner. Use online initiatives to incentivise consumers to spend time exploring Volvo, thereby increasing product consideration. Target Audience: the target was as broad as Volvo's . Demographically, higher income, well-educated, 30-55 year-old men and women, across all lifestages.
媒体类别	互动
市场	荷兰
更多信息	www.volvocars.co.uk/_campaigns/LifeOnBoard/default.htm
创意总监	Marc Williams
创意总监	Sicco Beerda
美术指导	Matt Page
美术指导	Marcus Alkemade
文案	Christa Larwood
文案	Marc Williams
文案	Lorenzo Rita
文案	Sicco Beerda
设计师	Ingo Auer
设计师	Hert Zollner
导演	Zoran Bihac
导演	Rémy Belvaux
导演	Lance Bangs
导演	Roman Coppola