| 标题 | Dark |
| 广告公司 | Cayenne Communications |
| 广告战役 | It's Playtime - Canon |
| 广告主 | Canon Inc. |
| 品牌 | Canon |
| Posted | 7月 2006 |
| 产品 | EOS 350D |
| 行业领域 | 照相机与摄像机 |
| 剧情简介 | SUMMARY How do you double sales with a brand that lacks mass market appeal and with a middle-of-the-road yet premium-priced product, while your competitor is buying market share by dropping its prices? Canon's EOS 350D, a digital Single-Lens-Reflex camera (SLR) and the 'It's Playtime' campaign were the answer. Volume sales grew by 136%, exceeding the target by 43% and the sales ratio of Canon cameras to its main competitor, Nikon, grew by 21%. Canon made digital photography more appealing with one quarter of all camera buyers being new to SLR photography. The EOS 350D became the best selling digital SLR camera in Canon's history. |
| 媒体类别 | 平面 |
| 创意总监 | David Moore |
| 美术指导 | richard berney |
| 客户经理 | Paula Ferrai |
| 客户主任 | Tobias Engel |
| 摄影师 | Henrik Knudsen |
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