| 标题 | In Berlin, Only Animation Beats Reality |
| 广告公司 | INNOCEAN Europe |
| 广告战役 | Festival of Animation Berlin |
| 广告主 | Festival of Animation Berlin |
| 品牌 | Festival of Animation Berlin |
| 首次发布日期 | 2020 |
| 行业领域 | 广告与传播 |
| 剧情简介 | A woman married to the Berlin Wall, a pony going for a ride on the S-Bahn, a nudist chasing a wild boar. There’s no doubt that Berlin is home to the weirdest stories. With this in mind, for our first campaign for Festival of Animation Berlin, we had the insight: “In Berlin, only animation beats reality.”. We expressed this concept in various directions, starting with a series of animations based on true Berlin stories that debuted on the Berliner Fenster and online media. To find more true, yet weird Berlin stories, we went to the one place that has surely witnessed lots of them: the Späti – a sort of typical Berliner convenience store, originally from East Berlin. We teamed up with three extremely “hood” Spätis and brought to life their craziest true stories in a series of mini-docs. Their owners became FAB ambassadors, inspiring stickers using classic Späti phrases and were also invited to be exclusive jury members of the Späti Award – for the best Berliner animation according to them, naturally. We also collaborated with Fritz-Kola to develop a special edition bottle available only at our collaborating Spätis and the festival. Along with the Späti stories, we developed a poster campaign in which we invited illustrators to share their own vision of “In Berlin, only animation beats reality.”. These posters resulted in a series of vibrant, colourful prints spread across Berlin’s most creative areas and train stations. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 插图画家 | Jo Taylor |
| Client Services Director | Jonathan Hill |
| 导演 | Sven Schrader |
| 剪辑师 | Sven Schrader |
| 摄影师 | Sven Schrader |
| 执行创意总监 | Ricardo Wolff |
| 摄影师 | Ricardo Wolff |
| 插图画家 | Juan Molinet |
| 美术指导 | Bruno Oppido |
| 广告公司制片 | Fabian Barz |
| 美术指导 | Ana Conrado |
| 广告公司制片 | Allison Markert |
| 首席创意官 | Gabriel Mattar |
| Business Director | Bjoern Wilke |
| 插图画家 | Egle Zvirblyte |
| 插图画家 | Inga Ziemele |
| Strategist | Odile Breffa |
| 文案 | Giovanna Pereira |
| 文案 | Nicolas Holz |
| 客户经理 | Sophia Hollis |
| 插图画家 | Fabio Benê |
| 插图画家 | Robin Davey |
| 插图画家 | Rik Nieuwdorp |
| 插图画家 | Teco de Luccia |
| 插图画家 | Anete Melece |
| 插图画家 | Cyril Pedrosa |
| 导演 | Ljubisa Djukic |
| 插图画家 | Ljubisa Djukic |
| 摄影师 | Fernanda Viana Dias |
| 广告经理 | Pia Djukic |
| 广告经理 | Lucia Deyi |
| 广告经理 | Daniel Demele |
| 广告经理 | Jen Cruz |
| 广告经理 | Monira Kamal |
| 广告经理 | Lukas Thiele |
| 广告经理 | Mario Gorniok |
| 音频后期制作 | DaHouse |
| 制作公司 | Dyrdee Productions |