| 标题 | Grey things |
| 广告公司 | Buzzman |
| 广告战役 | Burger King x Les Papillons |
| 广告主 | Burger King X Les Papillons |
| 品牌 | Burger King X Les Papillons |
| 首次发布日期 | 2023 / 11 |
| 行业领域 | 餐馆与快餐 |
| 剧情简介 | After #Anti2010 and the Notifications activation, BURGER KING® is continuing to take a stand for the 3rd year in a row. To mark the national day against school bullying, BURGER KING® has partnered with the charity Les Papillons to launch a brand new awareness campaign designed by Buzzman. In France, 1 in 10 children are a victim of bullying. That’s a huge number; one that everyone should be aware of to grasp just how bad the situation is. To make sure the largest audience gets the message, BURGER KING® has decided to use its brand, its restaurants and its social networks to launch an awareness-raising campaign. And it all began on 8 November, the day before anti-bullying day, when a letter in the BURGER KING® logo strangely turned gray on all its social networks. Yesterday, a letter was appear in gray on some of its restaurant windows. Inside the restaurants, for every 10 tables, every 10 self-checkout machines, every 10 crowns, every ten bags, 1 turned gray. All of this has probably jumped out at you. We did it to show you that you may be missing something. 1 gray object in 10 is noticeable. 1 child in 10 who is a victim of bullying, much less so. In addition to this awareness-raising campaign, BURGER KING® is once again making a commitment to the charity Les Papillons, which fights against the bullying of children all year round, by donating all profits from the King Junior menus sold on 9 November 2023 (national day against bullying at school). An awareness campaign visible in BURGER KING® restaurants and on its social networks from 8 to 9 November. |
| 媒体类别 | Web Film |
| 长度 | |
| 更多信息 | https://www.associationlespapillons.org/ |
| 执行创意总监 | Georges Mohammed-Chérif |
| President | Georges Mohammed-Chérif |
| Vice President (VP) | Thomas Granger |
| Managing Director | Julien Levilain |
| 创意总监 | Patrice Lucet |
| 创意总监 | David Dérouët |
| 美术指导 | Thibault Picot |
| 美术指导 | Yvonnick le Bruchec |
| 文案 | Thibault Picot |
| 文案 | Yvonnick le Bruchec |
| Associate Director | Loïc Coelho |
| 客户总监 | Fany Maupou |
| 客户经理 | Agathe Coquillon |
| Head of Social Media | Media Pierre Guengant |
| Social media consultant | Félix Brunot |
| Social media consultant | Elisabeth Royo |
| Communications Director | Renaudineau Paul |
| Head of Production | Vanessa Barbel |
| Production Team | Saveria Besset |
| 导演 | Raphael Vandenbussche |
| Executive Production Director | Constance Pentier |
| 制作公司 | PAUME |
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