| 标题 | India |
| 广告公司 |
Ubachs Wisbrun (now UbachsWisbrun/J. Walter Thompson)
|
| 广告战役 |
Cameroon - Rabobank
|
| 广告主 |
Rabobank
|
| 品牌 |
Rabobank
|
| Posted | 5月 2005 |
| 产品 |
Banking
|
| 产品 (原始语言) | Banking
|
| 行业领域 | 银行、金融、法律和保险
|
| 广告口号 | It's time for a bank who does it differently |
| 广告口号 (原始语言) | Het is tijd voor een bank die 't anders doet |
| 剧情简介 | Rabobank helps establish countless (financial) co-operatives around the world. It not only provides financial assistance, but more importantly it provides the required knowledge and manpower. The bank - that was established more than a century ago by farmers who were unable to obtain credit - has spread it's success as a co-operative to countries including Cameroon. |
| 哲学 | Leverage Rabobank's roots as the basis for communications. At Rabobank, SRE is not a cosmic trick to present a social image. SRE is at the heart of the co-operative philosophy. Demonstrate that in today's world the 'old fashioned' formula of the co-operative is still extremely modern and applied successfully around the world today. |
| 问题
| Rabobank holds a leading worldwide position in the field of Socially Responsible Enterprise. In contrast to publicly listed banks, Rabobank's primary focus is not on profits, but above all on people. The challange is to show and clarify that this distinction is what makes Rabobank an involved and attractive bank. |
| 媒体类别 |
平面
|
| 市场 | 荷兰 |
| 美术指导 |
Wim Ubachs
|
| 文案 |
Wim Ubachs
|
| 广告公司制片 |
Brigitte van Gennip
|
| 制作公司制片 |
Ellen Langeveld-Pype
|
| 导演 |
André van Duren
|
| 剪辑师 |
Martin Gould
|
| 客户总监 |
Arco Bregman
|
| 广告经理 |
Tom Peijster
|
| 广告经理 |
Esmarije Voorboom
|
