标题 | Robot |
广告公司 | BBDO New York |
广告战役 | Robot |
广告主 | FedEX |
品牌 | FedEx Pack Plus |
首次发布日期 | 2015 |
行业领域 | 邮政、快递及送货服务 |
结果 | More and more small business owners rely on the Internet to sell their goods. For these owners shipping becomes a daily necessity. And often, what they ship is irregular and not easy to pack. To make the shipping process easier, FedEx launched a new custom-packing service (Pack Plus) in selected FedEx Office locations. With this radio ad, FedEx reaches out to small business owners by offering a charming story of a man and the awkwardly shaped and emotionally needy robot that he must ship. |
媒体类别 | 广播 |
长度 | |
Account team | Cailin Gibbons |
客户经理 | Katie Gold |
首席创意官 | David Lubars |
首席创意官 | Greg Hahn |
执行创意总监 | Peter Kain |
执行创意总监 | Gianfranco Arena |
创意总监 | Grant Smith |
创意总监 | Danilo Boer |
文案 | Grant Smith |
文案 | Danilo Boer |
制片 | Chris Cassar |
制作公司 | Bar1 |
导演 | Joe Barone |
音频工程师 | Tim Leitner |