| 标题 | Car Crash |
| 广告公司 | McCann-Erickson Frankfurt |
| 广告战役 | Car Crash |
| 广告主 | AvD- Automobile Club of Germany |
| 品牌 | Drink. But don't drive. |
| Posted | 5月 2005 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 广告口号 | Drink. But don't drive. |
| 剧情简介 | Drink. But don't drive. An initiative of the Automobile Club of Germany. AvD |
| 哲学 | Automobile clubs and insurance companies regularly advertise services, which are only valid in a damage events, whereas the German Automobilclub AvD (Automobilclub von Deutschland) focuses on prevention. The campaign features the corpus delicti without using conventional dramas or any strong moralizing undertone. |
| 问题 | In 2004 almost 6,000 people died in car accidents in road traffic in Germany. Chief cause are, besides excessive speed and inadequate distance, driving under the influence of alcohol. |
| 结果 | The campaign was just aired in March 05, so no results are available. However, it got tremendous echo in the German press. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 德国 |
| 客户主管 | Michael Beckmann |
| 执行创意总监 | Rainer Bollmann |
| 广告公司制片 | Inge Dickewied |
| 制作公司制片 | Heiko Leitsch |
| 剪辑师 | Heiko Leitsch |
| 广告经理 | Adalbert H. Lhota |
| 创意总监 | Erich Reuter |
| 美术指导 | Erich Reuter |
| Other | Wolfgang Ruth |
More Work
SEE ALLNo Matter What
- 品牌:
- Toshiba
- 广告公司:
- McCann Düsseldorf
Airguitar
- 品牌:
- Nescafé Xpress
- 广告公司:
- McCann-Erickson Frankfurt