标题 | Multiply |
广告公司 | Mass Minority |
广告战役 | Speak up against racism |
广告主 | OCASI |
品牌 | OCASI |
首次发布日期 | 2023 / 11 |
剧情简介 | Rather than focusing on raising awareness of racism, OCASI chose instead to focus on the indifference that tends to greet many racist actions, while challenging people to step up and say something whenever they encounter such behaviour. The campaign is built around two 30-second spots, “Multiply” and “Backyard Blast,” both of which show a person casually making racist comments. |
媒体类别 | Web Film |
长度 | |
首席创意官 | Brett Channer |
创意总监 | Sean Gannon |
制作公司 | Merchant |
广告公司制片 | Jennifer Grandoni |
Agency Director | Sara Alfaro |
Agency Director | Tim Godsall |
执行制片 | Ian Webb |