| 标题 | Aunt Edith - 40MIL |
| 广告公司 | BBDO Atlanta |
| 广告战役 | Aunt Edith: 40MIL |
| 广告主 | Georgia Lottery Corporation |
| 品牌 | Georgia Lottery |
| 首次发布日期 | 2017 / 10 |
| 行业领域 | 博彩与赌博 |
| 剧情简介 (原始语言) | To demonstrate the extent of what’s possible when you play, BBDO created Aunt Edith for the Georgia Lottery, a normal elderly woman with an abnormal dream: to become the newest, oldest face in hip hop. She used her money to self-fund her debut mixtape, produced by Grammy-winning producer, Needlz, and she hired DECON's Jason Goldwatch (Jim Jones, The Roots, Kid Cudi) to direct her music video. Her music video and mixtape, appropriately titled 40 MIL, drop on 10/28, and you can listen on Spotify, Apple Music, and Pandora. |
| 媒体类别 | Music Video |
| 长度 | |
| Agency | BBDO Atlanta |
| 首席创意官 | Robin Fitzgerald |
| VP Group Creative Director | Craig Miller |
| VP Creative Director | Derrick Ogilvie |
| 联合创意总监 | Jon Mueller |
| 文案 | Dylan Cimo |
| 美术指导 | Jordan Sparrow |
| SVP Account Director | Ami Weiner |
| 客户主管 | Kayla Alderson |
| 执行制片 | JD Williams |
| 制作公司 | Decon |
| 导演 | Jason Goldwatch |
| 执行制片 | Misha Louy |
| Chief Strategy Officer | Mike Lobikis |
| Head of Production | Brian Turner |
| 制作公司制片 | Peter Fitzgerald |
| 摄影指导 | Corey Jennings |
| 美术指导 | Neil Dent |
| 剪辑公司 | Beast ATL |
| 剪辑师 | Merritt Duff |
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