标题 | Bikini Models |
广告公司 | TBWA\Chiat\Day Los Angeles |
广告战役 | Handwriting - Energizer |
广告主 | Energizer Holdings, Inc. |
品牌 | Energizer |
Posted | 1月 2009 |
产品 | Advanced Lithium |
行业领域 | 电池(汽车电池除外)、灯泡 |
剧情简介 | The work is a departure from Energizer's more traditional print work and the campaign is called Handwriting. The campaign is targeted at "active trendsetters with technology dependent lifestyles", aged 18 to 34. The creative really hits on this target's lifestyle and is very modern, engaging and fun. The work will be featured in October issues of US Weekly, In Style, Cosmo, Rolling Stone, Maxim, ESPN and Game Pro. |
媒体类别 | 平面 |
市场 | 美国 |
执行创意总监 | Rob Schwartz |
创意总监 | Jerry Gentile |
联合创意总监 | Robin Fitzgerald |
文案 | Marcin Marckiewicz |
美术指导 | Jera Mehrdad |
插图画家 | Martin Haake |
插图画家 | James Gulliver Hancock |
插图画家 | Marcela Restrepo |
插图画家 | antsandwich |