标题 | MENstruation |
广告公司 | BBDO New York |
广告战役 | MENstruation |
广告主 | Thinx |
品牌 | Thinx |
Posted | 10月 2019 |
行业领域 | 妇女保健 |
剧情简介 | For its first TV campaign, Thinx needed a provocative film that highlighted not only the benefits of its period-proof underwear, but also its mission to de-stigmatise periods. The spot shows what the world would look like if men got their period too. When the ad got banned for “unacceptable” imagery, the agency turned the censorship into a conversation. The escalating discussion forced networks to reconsider the ban, resulting in the first in-use tampon to ever air on TV. |
媒体类别 | Web Film |
长度 | |
VP Creative Director | Bianca Guimaraes |
VP Creative Director | Peter Alsante |
ACD | Jenn Tranbarger |
ACD | Jessica Rello |
Worldwide Chief Creative Officer | David Lubars |
Regional Chief Creative Officer | Greg Hahn |
执行制片 | Angela Narloch |
执行制片 | Anthony Curti |
制片 | Corie Rosenblatt |
Director of Content | Yamaris Leon |
音乐制作人 | Julia Millison |
Business Manager | Shelly Bloch |
Head of Production | Dave Rolfe |
Account Director, Social Media | Katherine Grib |
客户主管 | Olivia Dames |
Chief Strategy Officer | Crystal Rix |
SVP Global Brand Management | Nicole Landesman |
SVP Global Brand Management | Kim Ryneska |
Data Strategy Director | Christine Yang |
Partner Managing Director | Shawn Lacy |
Creative / Art Direction | Rachel McDonald |
DOP Assistant | Autumn Durald Arkapaw |
执行制片 | Holly Vega |
Head of Production | Mercedes Allen-Sarria |
Head of TV | Rachel Glaub |
Line Producer | Maury Strong |
Editorial | Arcade Editorial |
Executive Producer / Managing Director | Sila Soyer |
制片 | Arlene Perez |
剪辑师 | Laura Sanford |
剪辑师 | Jeff Lopus |
Asst. Editor | Max Hoffman |
Sound Designer | Heard City |
音频工程师 | Eric Warzecha |
Colorist | Sofie Borup |
制片 | Alexandra Lubrano |
制片 | Bethany Phillips |
制片 | Luke Proctor |
VFX Artist | Anton Anderson |
VFX Artist | David Forcada |
VFX Artist | Justin Keil |
VFX Artist | Jamie Scott |
VFX Artist | Drew Maloney |
VFX Artist | Sam Caine |
VFX Artist | Corey Brown |