| 标题 | CDMA January 28th Shutdown |
| 广告公司 | George Patterson Y&R |
| 广告战役 | CDMA January 28th Shutdown |
| 广告主 | Telstra Corporation |
| 品牌 | CDMA |
| Posted | 2月 2008 |
| 行业领域 | 手机与寻呼机 |
| 剧情简介 | Telstra CDMA January 28th Shutdown This TVC from Taxi director Liz Murphy has it all - energy, great culmination, creativity, visual strength its an example of what everyone has come to expect from the enormously talented Murphy. The spot for George Patterson Y&R Brisbane is part of Telstras national campaign, CDMA January 28th Shutdown. It is a quirky tale of the day the numbers got away. Its a mischievous, observational adventure that follows the disappearance of everyday numbers from across Australia. With the CDMA network closure planned for January 28th, the brief from George Patterson Y&R was to create a sense urgency and drama throughout the spot to motivate the remaining CDMA customers to switch plans now before its too late. Shot over 3 days around South East Qld, it was an action packed whirlwind of fishing line, homemade pea-shooting darts, and a giant polystyrene red six. We really wanted to do as much as physically possible in camera it had to feel like it really happened at each location, and we were simply there to capture it like a news story or documentary adds Murphy. |
| 问题 | With the CDMA network closure planned for January 28th, the brief from George Patterson Y&R was to create a sense urgency and drama throughout the spot to motivate the remaining CDMA customers to switch plans now before its too late. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | optionlist-countries.COU916 |
| 文案 | Andrew Bird |
| 美术指导 | Simon Budzevski |
| 创意总监 | Tim Green |
| 导演 | Liz Murphy |
| 广告公司制片 | Tamyson Power |
| 美术指导 | Lindsay Thomson |
| 制作公司制片 | Andrew Wareham |
| 后期制作 | Cutting Edge |
| 制作公司 | Taxi Film Production |
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