| 哲学 | Pringles is launching a pan-European campaign that brings the theme of its hugely successful Super Bowl ads, featuring people getting their hands stuck in cans of the snack, to new markets for the first time. In collaboration with Grey London, Pringles has created new work that will run in Northern and Southern Europe, working with iconic director Ulf Johansson of Smith & Jones, who brings his zany touch to the creative. One 40 second spot is made for the “Apéro” markets of France, Spain, Portugal and Italy, positioning Pringles as a delicious snack to serve when with family or friends. In this spot, which is airing from mid-June, a woman gets her hand stuck in a can of Pringles as she’s preparing an early evening spread of charcuterie and snacks. After a brief moment of shock, she uses her initiative to become an even more wonderful host and turns her new appendage into a cocktail stirrer, ice crusher, guitar pick and more. Another 60 second ad, created for Northern European markets, features a young guy who ducks into a quiet room when he gets his hand stuck in a Pringles can at a party. Although embarrassed, he soon relaxes when he realises the rest of the people in the room have done exactly the same thing. The spot, breaking in early July, will run in markets including Germany, Austria, Switzerland, Israel, Greece, Netherlands, Belgium, Poland, Romania, Croatia, Hungary, Lithuania, Finland, Denmark, Sweden, Norway, Cyprus, Malta, Latvia, Estonia. Another film that will run in the UK and Ireland from July is an adaptation of the original Pringles Super Bowl ad created in collaboration with Grey New York. The campaign will run on TV, digital, social and out-of-home platforms. The executions are designed to show how Pringles can bring fun to any social occasion. They build on the hugely successful 2022 and 2023 Super Bowl ads created in collaboration with Grey New York, which were designed to reflect the irresistible nature of Pringles that releases your playful side. |