标题 | Starbucks |
广告公司 | McKinney |
广告战役 | Visionary - Nasdaq |
广告主 | NASDAQ |
品牌 | NASDAQ |
首次发布日期 | 2002 / 10 |
行业领域 | 银行、金融、法律和保险 |
哲学 | Link the vision and strength of prominent NASDAQ-listed CEOs to the NASDAQ brand. Results: The campaign drove a significant shift in perceptions against every measure, and against core brand attributes. NASDAQ dramatically surpassed NYSE for the first time in history. This was the first time NASDAQ advertising elevated their own brand without also improving perceptions of the NYSE. Collectively this translated into a +30% increase in the number of investors who strongly agreed that they felt comfortable investing in NASDAQ. |
问题 | In 2002 when this campaign launched, America had been attacked by terrorists, the economy had plummeted, trust in corporate leadership had been shattered and the markets were in disarray. The challenge: rebuild investors' belief in NASDAQ. |
媒体类别 | 杂志 |
市场 | 美国 |
执行创意总监 | David Baldwin |
美术指导 | Mark Oakley |
文案 | John Guynn |
广告公司制片 | Joann Brown |
美术指导 | Keith Greenstein |
美术指导 | Dino Valentini |
文案 | Lara Bridger |
文案 | Jon Wagner |
文案 | Keith Greenstein |
摄影师 | Troy Forest |