| 标题 | Rebuild the World |
| 广告公司 | BETC Paris |
| 广告战役 | Rebuild The World |
| 广告主 | LEGO |
| 品牌 | Lego |
| Posted | 12月 2020 |
| 行业领域 | 文化、休闲及体育 |
| 剧情简介 | According to a recent Nasa study 98% of children exhibit genius levels of creativity but by adulthood, that number falls to just 2%.At a time when the world is crying out for creative solutions, society is training kids not to think creatively. So, Lego wondered what could be done today to inspire the builders of tomorrow.We came up with Rebuild the World, a global initiative that empowers kids to unbuild what’s not working, and rebuild it better.To imagine a world beyond the status quo with endless possibilities of building and rebuilding with Lego bricks.We made a campaign for the streets and then we rebuilt the streets. We showed kids there are no histories we can’t rewrite and no endings we can’t change.The Rebuild the world movement spread and was shared. Children made it their own and workshops were organized for them to rebuild Lego. |
| 媒体类别 | 案例研究 |
| 制作公司 | Stink Films |
| 创意总监 | Agnès Cavard |
| 创意总监 | Valérie Chidlovsky |
| 联合美术指导 | Marie Salce |
| Music Creative Director | Christophe Caurret |
| 战略企划 | Ghita Lemhandez |
| 客户企划 | Donya Bouzarjomehri |
| Traffic Director | Laetitia MONNOIR |
| Music Negotiator | Mathilde BRIE |
| Creative Producer | Frédéric Genest |
| 导演 | Traktor |
| 摄影指导 | Hoyte Van Hoytema |
| 布景设计师 | Nick Foley-Oates |
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