Valio - "Take a Closer Look at Calsium"

Bob Helsinki Helsinki, 芬兰

3556

标题	Take a Closer Look at Calsium
Brief	The growing trend of plant-based substitutes has dropped milk off the nutrition pyramid. The new substitutes imitate milk in flavor and appearance – and the better they achieve, the more popular the product.We wanted to remind people that it isn’t enough to simply look or taste like milk: By separating the most important nutrients, such as calcium, milk protein and vitamin B12 and using a highly sensitive scanning electron microscope for shooting we were able to take a closer look in what is important in daily nutrition.The images were published in the biggest journals in Finland. Also the public schools welcomed the informative ads as part of their nutrition education all around the country.
广告公司	Bob Helsinki
广告战役	Take a Closer Look at Milk
广告主	Valio Oy
品牌	Valio
Posted	11月 2018
行业领域	牛奶和奶制品
剧情简介	Milk and its some of its most important nutrients; calcium, milk protein and viramin B12. Campaign for Valio, the biggest dairy manyfacturer in Finland.
媒体类别	平面
广告经理	Kaija Rossi
广告公司制片	Marko Juuti
广告公司制片	Jenna Hämäläinen
创意总监	Anu Igoni
文案	Heidi Taina
美术指导	Tuukka Paikkari
制作公司	Nöjd Agency (Helsinki)
制作公司制片	Riikka Isotalo
摄影师	Oskari Hellman
后期制作	Kasimir Häiväoja
	Erkko Huhtamäki
战略企划	Auli Viippola