| 标题 | Electric Sunshine |
| 广告公司 | BBH |
| 广告战役 | Electric Sunshine |
| 广告主 | Volkswagen |
| 品牌 | Volkswagen Commercial Vehicles |
| 首次发布日期 | 2023 / 1 |
| 行业领域 | 轿车 |
| 剧情简介 | What does everyone need on Blue Monday? Sunshine. To promote the ID. Buzz (Volkswagen’s first 100% electric van), we transformed a billboard into the world’s biggest SAD lamp, giving passers-by the chance to recharge with a blast of 100% electric sunshine. Inspired by the classic campers of the Sixties, the ID. Buzz has sunshine and good vibes in its DNA. So what better reason to brighten up the “saddest day of the year”? Using special high-intensity bulbs, our billboard replicated the sun’s mood-lifting effects, giving serotonin-starved Londoners a much-needed hit of vitamin D. Recharge here. |
| 媒体类别 | 户外广告 |
| 制作公司 | Biscuit Filmworks UK |
| 首席创意官 | Alex Grieve |
| 执行创意总监 | Helen Rhodes |
| 创意团队 | Jennifer Ashton |
| 创意团队 | Oliver Short |
| 美术总监 | Sally Kursa |
| 创意总监 | Stuart Royall |
| Designer | Ant Jones |
More Work
SEE ALLFirst Kiss
- 品牌:
- Burger King
- 广告公司:
- BBH
Surprise
- 品牌:
- Burger King
- 广告公司:
- BBH
Fishing
- 品牌:
- Burger King
- 广告公司:
- BBH
Life With More Chances
- 品牌:
- Paddy Power
- 广告公司:
- BBH
GIRLvsCANCER 4
- 品牌:
- GIRLvsCANCER
- 广告公司:
- BBH