Tena - "Despair No More"

Impact BBDO

Impact BBDO Dubai, 阿拉伯联合酋长国

奖项

9507

品牌: Tena
国家: 阿拉伯联合酋长国

广告主: Essity

标题	Despair No More
广告公司	Impact BBDO
广告战役	Despair No More
广告主	Essity
品牌	Tena
首次发布日期	2021 / 3
行业领域	卫生及个人护理产品
剧情简介	Across MENA, incontinence is the most stigmatized of health conditions. Women struggling with incontinence are associated with “Age of Despair”, a phrase commonly used to describe menopause. So to drive confidence amongst women in the Middle East and challenge negative perceptions, we created a campaign that destroyed the phrase “Age of Despair.” We empowered women to be who they want to be; intimate, active, funny, fashionable. As a result, TENA became the No.1 incontinence product in the region, reaching 34.5% in value share and gained a unique reach of 613K on social and earned 4.7M video views.
媒体类别	互动
长度	135 seconds
市场	英国
广告经理	Oscar Ayala
广告经理	Stamatios Mantzaris
广告经理	Yosra Embabi
首席创意官	Alex Grieve
首席创意官	Paul Shearer
Agency	AMV BBDO
Deputy Executive Creative Director	Toby Allen
Deputy Executive Creative Director	Jim Hilson
创意团队	Marie-Claire Maalouf
创意团队	Sarah Berro
创意团队	Irina Siraeva
Planner	Tom White
Planner	Rob Sellars
Account Management Team	Harriet Harrison
Account Management Team	Laura Hazell
Account Management Team	Salma Shahin
Account Management Team	Haitham Elias Shaheen
Agency TV Producer	Hiram Naman
制作公司	Big Kahuna Films
导演	Camila Cornelsen
制片	Chady El Khal
摄影指导	Camila Cornelsen
摄影师	Camila Cornelsen
剪辑师	Neda Zag
剪辑师	Ryan Gonsalves
Post-Production, Colour & AFX	The Fantastic Film Factory
Post-production Producer	Razan Hamdan
音效	Tunefork Studios
音效	Marc Codsi
音乐作曲家	Zeid Hamdan
音乐	Anghami
音乐制作人	Emdee Jabre
Artist Relations	Kamil Abi Khalil
项目经理	Georges ‘Josh’ Rouhana
PR Agency	Impact Porter Novelli
媒介公司	Zenith Media Middle East