Alex Grieve
Global & London CCO at BBH
London, 英国
标题The Invisible Opponent
广告公司
广告战役 The Invisible Opponent
广告主 Campaign Against Living Miserably (CALM)
品牌 CALM
首次发布日期 2021 / 7
行业领域 慈善机构、基金、志愿者
剧情简介 Using real footage of Tyson Fury’s fight against Deontay Wilder in December 2018, with his opponent digitally removed by MPC, we see the fighter moving around the ring, throwing and evading punches as his skin ripples with the impact of jabs. The sequence sees two big blows knock Wilder to the floor, as the referee starts to count. Summoning extra strength from somewhere, Fury lifts himself from the canvas and stands ready to fight again.MPC worked on over 1000 frames of footage to paint out Deontay Wilder. We created new limbs, faces and body parts of Tyson to patch the areas Wilder covered. Essentially, we were rebuilding Tyson for a number of sequences, we took sections of the crowd and recreated their reactions, rebuilt the referee, and anything that got obscured. The team added impact with FX plates of flying sweat, and a powerful filmic grade.
媒体类别 互动
长度
首席创意官
创意总监
导演
剪辑师

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