| 标题 | Hope Reef (Case Film) |
| 广告公司 | AMV BBDO |
| 广告战役 | Hope Grows |
| 广告主 | Mars, Inc. |
| 品牌 | Sheba |
| 首次发布日期 | 2021 / 5 |
| 行业领域 | 宠物食品、宠物保健产品及服务 |
| 哲学 | With consumers looking to brands to take an active role in environmental conservation, we are launching through the SHEBA® brand, a purpose-led initiative to create hope for the world’s coral reefs and drive action, known as Sheba Hope Grows. The campaign illustrates our commitment to do more as a brand to protect the planet for future generations. Scientists estimate that if the world does nothing, 90% of the world’s tropical reefs will be gone by 2043, impacting nearly 500 million people who depend on them[1]. The effort to solve this requires global cooperation on a massive scale and through this campaign, SHEBA hopes to play the role of catalyst, helping to ensure the future has coral reefs and fish – as more coral today, will ensure more fish tomorrow. Mars Petcare has made progress towards a longstanding goal to sustainably source 100% of the fish used in some of our pet food recipes. Sustainable fishing depends on the seas’ resources and this can only be achieved by supporting these incredible natural assets. As the oceans’ most diverse ecosystem, coral reefs are at the heart of our efforts and why Hope Reef and our commitment to coral restoration is so important. The global launch of HOPE GROWS marks a key milestone in the long term commitment by the SHEBA® brand to leading the world’s largest coral restoration program. By the end of 2029, the brand plans to restore more than 185,000 square meters – roughly the size of 148 Olympic Swimming Pools – around the world. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Soundtrack | “Hope Grows” by Biggi Hilmars |
| 制作公司 | Framestore |
| 首席创意官 | Alex Grieve |
| 执行创意总监 | Nicholas Hulley |
| 执行创意总监 | Nadja Lossgott |
| 创意总监 | Mario Kerkstra |
| 创意总监 | Clark Edwards |
| 创意总监 | Andre Hull |
| 创意团队 | Victor Bustani |
| 创意团队 | Ricardo Porto |
| 创意团队 | Pieter Rossouw |
| 创意团队 | Mat Scholes |
| creative Design Director | Mario Kerkstra |
| Planning Team | Lola Finney-Neves |
| Planning Team | Talitha Turbin |
| Planning Team | Brian Williamson |
| Planning Team | Emily Brydon |
| Account Management Team | Maddie Burnell |
| Account Management Team | Alice Kasappian |
| Account Management Team | Ella Fanshawe |
| Account Management Team | Ella Dolding |
| Account Management Team | Laura Balfour |
| 广告公司制片 | Laura Rawdon |
| 广告公司制片 | Vicki Lavington |
| 广告公司制片 | Claire Nolan |
| 广告公司制片 | Freya Axworthy |
| 广告公司制片 | Felicity Bamber |
| 广告公司制片 | Shail Mehta |
| 广告公司制片 | Adrienn Major |
| 广告公司制片 | Leonie Chaudhry |
| 广告公司制片 | Nick Godden |
| 媒介公司 | MediaCom |
| PR Agency | Freuds |
| Public Relations | Charlotte Budd |
| Public Relations | Hannah Wallace |
| Public Relations | Scott Slattery |
| Public Relations | Ali Bedford |
| Public Relations | Emma Adams |
| Public Relations | Siobhan Hennessy |
| Public Relations | Frankie Dunn |
| Public Relations | Sydney Shapiro |
| Public Relations | Rosalia Shindjoba |
| Public Relations | Daryl White |
| 制作公司 | Weare17 |
| 制作公司 | The Glue Society |
| 制作公司 | Indo Pacific Films |
| 制作公司 | Production Flare |
| 制作公司 | Makemepulse |
| 制作公司 | W3 |
| 制作公司 | King Henry Studio |
| 导演 | Paul Bruty |
| 导演 | Murray Butler |
| VFX Supervisor | Grant Walker |
| CG Supervisor | Hernan Llano |
| 制片 | Sophie Harrison |
| 制片 | Jasmin Helliar |
| 剪辑师 | Maia Lloyd |
| 剪辑公司 | Shortcut Club |
| 音频后期制作 | Echolab |
| 音乐作曲家 | Biggi Hilmars |
| 音乐 | Radford Music |
| Digital & Social Art Director | Mat Scholes |
| Digital & Social Art Director | Pieter Rossouw |
| Digital & Social Art Director | Mario Kerkstra |
| 文案 | Hermione Wright |
| 文案 | Pieter Rossouw |
| 文案 | Mat Scholes |
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