Alex Grieve
Chief Creative officer (CCO) at AMV BBDO, London
London, 英国
标题Built for their Imagination
广告公司
广告战役 Built for their Imagination
广告主 Asda
品牌 George
首次发布日期
行业领域 童装
剧情简介 In the film the kids run and hide in an active game of tag, putting their George uniforms through their paces, until one boy is tagged by the monster built by the children’s imaginations (and some fantastic animation!!). To our surprise, the monster then turns into a girl who gleefully runs off as the boy transforms into another monster to continue the game. We realise we’ve been watching a playground game through the vivid imagination of the children, summed up by the end line, “Clothes Built For Their Imagination.” When the film was completed, a panel of children was consulted to ensure that the monster was something they’d imagine and the game was true to something they’d play.
哲学 To kick off the creative process, we worked with an enthusiastic group of real school children, the George ‘Class of 2019’, and asked them to share their favourite playground game, with the unanimous decision being tag. They were then tasked with sharing their creative input to design a tag ‘monster’ so that it was not only kid-friendly, but true to something they’d imagine. “We took the most popular themes, and used them to design a unique monster for the screen” said Art Director Andy Clough.
媒体类别 平面
长度
后期制作
Customer Director
Campaign Manager
创意团队
Production Coordinator
创意总监
文案
美术指导
战略企划
Account Management Team
Account Management Team
Account Management Team
Account Management Team
广告公司制片
广告公司制片
媒介公司
制作公司
制作公司
导演
制片
音频后期制作

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