| 标题 | Unbelievable Bus Shelter |
| 广告公司 | AMV BBDO |
| 广告战役 | Unbelievable |
| 广告主 | PepsiCo Inc. |
| 品牌 | Pepsi Max |
| 首次发布日期 | 2014 / 3 |
| 行业领域 | 软饮料，奎宁水 |
| 剧情简介 | A bus stop six sheet will show a live feed of the street ahead, to give the illusion of a see-through display. However, as people wait and watch, bespoke creative content will show an array of incredible scenarios unfolding on the street, instantly whisking Londoners away from their ordinary environment and placing them into something completely unbelievable. Commuters could be faced with a giant robot crashing though Oxford Street, or catch a glimpse of a passer by being abducted by flying saucers. |
| 哲学 | Pepsi MAX has launched the next innovative stage of their 'Unbelievable' campaign, combining the DOOH platform with cutting-edge technology to revolutionise how we see city streets |
| 媒体类别 | Digital Billboard/Poster |
| 长度 | |
| 制作公司 | Grand Visual |
| 媒介公司 | OMD UK |
| 创意总监 | Phil Martin |
| 创意总监 | Colin Jones |
| 美术指导 | Richard Peretti |
| 美术指导 | Gary Lathwell |
| 执行创意总监 | Alex Grieve |
| 执行创意总监 | Adrian Rossi |
| 广告公司制片 | Matt O Brian |
| 广告公司制片 | Christina Hermann |
| 制作公司制片 | Nadiya Abubakar |
| Production Company Digital Director | Ric Albert |
| 客户总监 | Jeremy Taylor |
| Director of Creative Technology | Dan Dawson |
| 导演 | Rory McKellar |
| 执行制片 | Selma Turajlic |
| Production Company Creative Director | Tom Hemsley |
| 制作公司 | Little Dot Studios |
| 剪辑师 | Sam Norton |
| 音效 | AMV Lab |
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