标题 | Holiday |
广告公司 | BBH |
广告战役 | Olivio Bertolli - Unilever Bestfoods |
广告主 | Unilever |
品牌 | Olivio Bertolli |
Posted | 11月 2002 |
行业领域 | 食用脂肪产品 |
广告口号 | Olivio - Join Club 18-130 |
哲学 | Divided we Dine, United we Dream This case documents how the UK Olivio spread campaign was successfully rolled out for Bertolli spread in three other European markets, taking it from a 40 million to a 100 million brand in just four years. Advertising has been fundamental in building a brand image relevant above and beyond local food culture, by appealing at a deeper emotional level. Sales uplifts attributed to advertising average 65% and production efficiencies of using a single campaign led to savings of £3 million. |
媒体类别 | 电视 |
长度 | |
市场 | 英国 |
创意总监 | Bruce Crouch |
美术指导 | Claudia Southgate |
文案 | Claudia Southgate |
美术指导 | Verity Fenner |
文案 | Verity Fenner |
导演 | Paul Gay |
广告经理 | Petra Zinkweg |