标题 | Milk |
广告公司 | FCB London |
广告战役 | Waitrose Campaign |
广告主 | Waitrose Ltd |
品牌 | Waitrose |
Posted | 11月 2002 |
行业领域 | 零售、分销及餐馆 |
哲学 | David versus Four Goliaths: How Advertising Quietly Revolutionised a Successful Business This case documents how Waitrose strengthened its position as the UKs pre-eminent food retailer despite tough competition from larger spending rivals. Increasing advertising budgets played a vital role in building loyalty and attracting new customers, adding over £40m to revenue in 2001/2 and helping turnover grow by £600m between 1997/8 and 2001/2. |
媒体类别 | 电视 |
长度 | |
市场 | 英国 |
创意总监 | Chris O'Shea |
创意总监 | Ken Hoggins |
导演 | Stuart Douglas |
广告经理 | Amanda Bindon |
美术指导 | Richard Dennison |
文案 | Richard Dennison |
美术指导 | Markham Smith |
文案 | Markham Smith |