| 标题 | Empire State Building |
| 广告公司 |
Moss/Dragoti
|
| 广告战役 |
Where the Past Comes Alive - The History Channel
|
| 广告主 |
A+E Television Networks, LLC.
|
| 品牌 |
The History Channel
|
| Posted | 2月 2003 |
| 产品 |
Modern Marvels
|
| 行业领域 | 电视、广播节目与电视台、电台
|
| 广告口号 | Where the Past Comes Alive |
| 哲学 | Help viewers to "experience history." Viewers were seeking historical information but also wanted to be entertained at the same time. Our strategy was to make them feel as though they were being transported to the time and place where historical events happened - to and from the past. |
| 问题
| Our challenge was to increase the subscriber base from 37 million to 45 million over an 18-month period. However, there was fierce competition for viewers, low awareness of the network and the existing programming limited opportunties for growth. |
| 媒体类别 |
杂志
|
| 市场 | 美国 |
| 创意总监 |
Patrick Carella
|
| 美术指导 |
Phil Weiner
|
| 文案 |
Larry Platt
|
