标题 | Wrong Part Number |
广告公司 | Fahlgren Mortine. |
广告战役 | NASCAR 2006 - NAPA |
广告主 | National Automotive Parts Association |
品牌 | NAPA |
Posted | 3月 2006 |
行业领域 | 汽车配件与服务 |
广告口号 | Get The Good Stuff. |
剧情简介 | NASCAR Driver Michael Waltrip returns as the spokesman for NAPA Auto Parts for the fifth year and introduces his Michael Waltrip School for NAPA spokesmen. These three commercials are shot interview style with B Roll scenes of Michael teaching his young prodigies. |
哲学 | The commercials Introduce an entire classroom of "Mini Michael Waltrips" replete with wigs and race suits to the viewing public. |
问题 | The NAPA NASCAR TV campaigns are very popular among NASCAR fans and the agency is continuously challenged to keep things fresh and entertaining while promoting NAPA. |
结果 | The viewer is entertained and amused at the antics that take place in Mr. Waltrip's classroom. |
媒体类别 | 电视 |
长度 | |
市场 | 美国 |
创意总监 | John Kirk |
广告公司制片 | Susan Mulvey |
导演 | Jerry Pope |
美术指导 | Dave Rogers |
文案 | Mike Sanford |
剪辑师 | Jeff Sternberger |
执行创意总监 | John Stertz |
演员/名人 | Michael Waltrip |
客户总监 | Ken Watson |