| 标题 | Club |
| 广告公司 | T&Pm |
| 广告战役 | Choose Everything |
| 广告主 | Toyota Motor Corporation |
| 品牌 | Toyota C-HR Hybrid |
| 首次发布日期 | 2018 / 8 |
| 行业领域 | 轿车 |
| 哲学 | Through the new claim, the campaign reinforces the strategic positioning of the car: starting from the distinctive features of hybrid drive (driving over 50% electric in the city, silence, no need to recharge, freedom from traffic restrictions) the campaign draws an emotioning contrast between apparently incompatible values (dynamism vs respect, power vs silence, style vs energy). The result is a complete, aware, waiver-free choice: Toyota C-HR Hybrid. |
| 媒体类别 | 户外广告 |
| 创意总监 | Fabrizio Caperna |
| 文案 | Roberto Ottolino |
| 文案 | Luca Scarponi |
| 美术指导 | Giambattista Menna |
| 美术指导 | Eugenio Chiapparelli |
| 美术指导 | Sara Madeo |
| Planning Director | Erwin Corio Flores |
| Business Director | Cristiano Casassa Mont |
| Account Director | Marco Marinucci |
| Account Supervisor | Paola Giordo |
| Project Manager | Federica Pasculli |
| Agency Producer | Ella Elliott |
| Production Company | Mercurio Cinematografica |
| 执行制片 | Luca Fanfani |
| Producer | Jessica Ferguson |
| Assistant Producer | Francesca Passalia |
| Film Director | David Holm |
| DOP | Justin Henning |
| Editor | Stuart Greenwald |
| Colourist | Orash |
| VFX / 3D Production | Bluepill |
| Post Producer | Roberta Caimi |
| Sound Designer | Guido Smider |
| Photographer | Markus Wendler |
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