| 标题 | Choices - Route 1 |
| 广告公司 | Publicis London |
| 广告战役 | Choices - Depaul Trust |
| 广告主 | Depaul |
| 品牌 | Depaul Trust |
| Posted | 9月 2002 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 广告口号 | Depaul Trust offers support and shelters to youngsters with limited choices |
| 剧情简介 | Choices is about a young man called Paul who ends up on the street after a string of incidents. The ad is based on real life stories, it follows Paul's life as he struggles through this difficult period in his life. |
| 哲学 | Publicis created an innovative commercial combining Video-On-Demand technology with advertising. Based on real life experiences, the viewer decides on a boys fate at several decision points with each choice leading to homelessness. This emphasized the, sometimes, unavoidable situation of ending up on the streets. Airing only once in Hull, via the KIT platform, the commercial generated a click-through rate of 10% against industry standards of 2%. All involved in producing the ad offered their services for free. The ad took the industry by storm and gained a wide range of coverage in the national press for the Depaul Trust. |
| 问题 | The Depaul Trust needed to raise awareness of their homeless charity and encourage donation. Part of the challenge was to address that we don't all have choices available or the infrastructure to support us when we make the wrong ones. |
| 结果 | Publicis created the very first interactive ad, using KIT's broadband video on demand technology. Consumers were presented with choice point at which they could use their remote to decide what happens next without having the broadcast stream. This emphasised that in reality not everyone has choices available or the infrastructure to support choices when made. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 制作公司 | Ridley Scott Creative Group |
| 导演 | Jake Scott |
| 制作公司制片 | Kai Hsiung |
| 制片 | Vittorio Giannini |
| 广告公司制片 | Judy Ross |
| 创意总监 | Jon Williams |
| Design Director | Joanna Perry |
| Design Director | Damon Troth |
| Interactive Designer | Jon Williams |
| Interactive Designer | Jason Anderson |
| Interactive Designer | Kirsty Robinson |
| Interactive Designer | Denise Rozney |
| 文案 | Joanna Perry |
| 文案 | Damon Troth |
| 音乐作曲家 | Colin Smith |
| Account Handler | Anita Zanesco |
| Marketing Manager | Dave Redfern |
| 客户经理 | Anita Zanesco |
| 美术指导 | Joanna Perry |
| 美术指导 | Damon Troth |
| 技术总监 | Jon Williams |
More Work
SEE ALLBehold
- 品牌:
- Samsung Galaxy S23 Ultra
- 广告公司:
- RSA Films
Racist Dog 5
- 品牌:
- Create Not Hate
- 广告公司:
- Quiet Storm
Racist Dog 4
- 品牌:
- Create Not Hate
- 广告公司:
- Quiet Storm
Racist Dog 3
- 品牌:
- Create Not Hate
- 广告公司:
- Quiet Storm
Racist Dog 2
- 品牌:
- Create Not Hate
- 广告公司:
- Quiet Storm
Racist Dogs 1
- 品牌:
- Create Not Hate
- 广告公司:
- Quiet Storm
Racism is Ridiculous 4
- 品牌:
- Create Not Hate
- 广告公司:
- Quiet Storm
Racism is Ridiculous 3
- 品牌:
- Create Not Hate
- 广告公司:
- Quiet Storm
Racism is Ridiculous 2
- 品牌:
- Create Not Hate
- 广告公司:
- Quiet Storm