| 标题 | Never Surrender |
| 广告公司 | McKinney |
| 广告战役 | Never Surrender |
| 广告主 | Perfetti Van Melle |
| 品牌 | Mentos |
| Posted | 3月 2014 |
| 行业领域 | 口香糖 |
| 广告口号 | Long Last the Fresh! |
| 剧情简介 | This is Mentos' first TV work in the U.S. for their candy-shelled gum. Set at a real medieval castle, the spot celebrates the gum’s long-lasting freshness through a new kind of hero: a happy-go-lucky, gum-chewing soldier (who just so happens to be impaled by arrows). The spot taps into the brand’s quirky yet cheerful nature, introducing the tagline, “Long Last the Fresh!” |
| 媒体类别 | 电视 |
| 长度 | |
| 剪辑公司 | Fluid |
| 音乐 | Butter Music & Sound |
| 首席创意官 | Jonathan Cude |
| 执行创意总监 | peter nicholson |
| 文案 | Zac Milner |
| 美术指导 | Cody Pate |
| 制片 | Brian Fox |
| 制作公司 | Hungry Man |
| 导演 | Steve Bendelack |
| 执行制片 | James Covill |
| 制作公司制片 | Pamela Asbury |
| 剪辑师 | John Piccolo |
| 执行制片 | Laura Relovsky |
| 执行制片 | Ian Jeffreys |
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