| 标题 | Novelty Phone |
| 广告公司 | AMV BBDO |
| 广告战役 | Bringing People Together - BT |
| 广告主 | BT Group |
| 品牌 | British Telecom |
| 首次发布日期 | 2001 / 6 |
| 产品 | Customer Satisfaction |
| 行业领域 | 电信服务 |
| 广告口号 | Bringing Jim and Raymond Together |
| 剧情简介 | This ad is part of the Bringing People Together Campaign. It shows how BT enhances people's lives by enabling them to connect with people. |
| 哲学 | Bringing People Together This case tells the story of how BTs Bringing People Together campaign has done what no other has ever been able to do: stop BTs market share from declining. The campaign has generated an additional 18-minutes/month/per line of call time that has stabilised BTs market share. Without the campaign it is estimated that BTs market share would have fallen 1.9%. This has generated an additional £227 million in income and a return on advertising investment to date of 6:1. A company that will go out of its way to look after the needs of a very demanding customer can certainly be counted on to look after the needs of all its customers. BT is brining together all kinds of communication for the benefit of everyone. |
| 问题 | To improve customer satisfaction with BT. Specifically, to help people see BT as a company that's finding new ways to keep all their customers in contact. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 制作公司 | Tomboy Films |
| 执行创意总监 | Tony Cox |
| 美术指导 | Mark Norcutt |
| 美术指导 | Daryl Corps |
| 文案 | Laurence Quinn |
| 文案 | Mike Nicholson |
| 广告公司制片 | Ruth Hannet |
| 导演 | Kirk Jones |
| 客户总监 | Christy Stewart-Smith |
| 广告经理 | Amanda Mackenzie |