| 标题 | Go To Move |
| 广告公司 | Wieden + Kennedy |
| 广告战役 | NBA Draft - EA Sports |
| 广告主 | Electronic Arts Inc. |
| 品牌 | EA Sports |
| Posted | 6月 2007 |
| 产品 | NBA Live '08 |
| 行业领域 | 视频游戏/电玩控制器 |
| 广告口号 | How Does It Feel? |
| 剧情简介 | Playing the role of teacher, Gilbert Arenas and his young protégé Kevin Durant square off in a one-on-one battle. Arenas is trash-talking and thinks he can stop Kevin Durant until Durant (starring in his first TV commercial since turning pro) unleashes his Go To Move with a powerful drive to the hoop and dunk. While still maintaining that he is superior to Durant, Arenas acknowledges that his young protégé is ready for NBA Live 08. |
| 问题 | To build anticipation of the launch of NBA Live 08 leading up to and during the 2007 NBA Draft. |
| 媒体类别 | 电视 |
| 长度 | |
| 剪辑公司 | Joint Editorial House |
| 创意总监 | Jose Cabaco |
| 创意总监 | Tim Wolf |
| 文案 | Marc D'Avignon |
| 美术指导 | Jayanta Jenkins |
| 客户总监 | Steve Barry |
| 客户总监 | Victoria Krueger |
| 制片 | Niki Polyocan |
| Assistant Producer | Fran O'Connor |
| 执行制片 | Jelly Helm |
| 执行制片 | Steve Luker |
| 广告公司执行制片 | Ben Grylewicz |
| 制作公司 | MJZ |
| 音效设计公司 | Amber Music |
| 音乐公司 | Amber Music |
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