| 标题 | Yvonne |
| 广告公司 | MullenLowe UK |
| 广告战役 | Staff as Stars - Halifax |
| 广告主 | HBOS plc |
| 品牌 | Halifax |
| Posted | 9月 2002 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 哲学 | Taking on the High Street Banks by Communicating like a High Street Retailer This case describes how an integrated communications idea – “Staff as Stars”- transformed Halifax from a ‘former building society’ to an aggressive competitor to the big four clearing banks in the space of just 12 months. Taking its inspiration from retailers, not from banks, this case shows how the idea galvanised a 35,000 person organization, and cut through the most crowded sector in advertising, to produce a 150% increase in sales and 43% increase in profit per current account customer. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 创意总监 | Gary Betts |
| 创意总监 | Malcolm Green |
| 文案 | Malcolm Green |
| 美术指导 | Gary Betts |
| 制作公司制片 | Jason Dwyer |
| 广告公司制片 | Karen Hughes |
| 文案 | Gary Betts |
| 美术指导 | Malcolm Green |
| 导演 | Theo Delaney |
| 广告经理 | Philip Hanson |
| 制作公司 | Big TV |
| 客户经理 | Richard Warren |
| Managing Director | Richard Warren |
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