| 标题 | Dog-Shark / Fiffi |
| 广告公司 | TBWA\Hamburg |
| 广告战役 | Psst, Psst ! - Beiersdorf |
| 广告主 | Beiersdorf AG |
| 品牌 | Nivea |
| Posted | 11月 2001 |
| 产品 | Sun Spray |
| 行业领域 | 防晒产品 |
| 剧情简介 | We see a woman playing ball with a dog at the beach as she suddenly hears the sound "Psst, Psst" from behind. Because she is so distracted, she throws the ball into the ocean. The dog chases the ball. Cut to the ball lying in the ocean as a shark swims by. Cut to a man applying the NIVEA Sun Spray. Packshot. At the end, you hear the dog howling. |
| 哲学 | The campaign clearly focuses on the specific type of the product - a spray - instead of already well established protection benefits. The high impact audio-visual TV spot successfully portrays the user-friendly aspects of the pump-spray, and at the same time embraces the attention-catching Psst sound of the spray with beach-activity sounds. |
| 问题 | The NIVEA Sun Spray was a real innovation within the mass market. Advertising for sun-care brands so far concentrate on the well-known protection benefits. Real innovations were missing. Objectives: 1. Successful launch of the NIVEA Sun Spray in Europe 2. Strengthen the image of a modern/innovative brand 3. Increase of male users |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 德国 |
| 创意总监 | Dietrich Zastrow |
| 文案 | Martin Fuchs |
| 美术指导 | Binny-Jo Bauschke |
| 制作公司 | Peter Gird Productions |
| 导演 | Michael Middleton |
| 广告公司制片 | Johannes Parenholtz |
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