| 标题 | Broadband |
| 广告公司 | Slack Barshinger |
| 广告战役 | Merger - Tetra Pak |
| 广告主 | Tellabs |
| 品牌 | Tellabs |
| Posted | 3月 2005 |
| 产品 | Broadband Equipment |
| 行业领域 | IT与电子组件 |
| 哲学 | Create an integrated campaign involving print and banner ads, direct mail and a landing page to show how Tellabs and fiber-provider AFC, a recent acquisition, enable carriers to deliver reliable and lucrative non-commodity servicessuch as VoIP, security systems, and gamingdirectly to their customers front door. |
| 问题 | Expand perceptions of Tellabs as a basic voice network provider by introducing new network access solutions to North American telephone and cable carriers. |
| 媒体类别 | 互联网广告/横幅 |
| 市场 | 美国 |
| 文案 | Shylo Bisnett |
| 创意总监 | Kelley Fead |
| 客户总监 | Steve Johnson |
| 客户总监 | David Miller |
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