Lincoln Financial Group - "Who are you responsible for? "Laces""

FCB New York

FCB New York New York, 美国

4421

标题	Who are you responsible for? "Laces"
广告公司	FCB New York
广告战役	Who are you responsible for? "Laces"
广告主	Lincoln Financial Group
品牌	Lincoln Financial Group
Posted	4月 2018
行业领域	银行、金融、法律和保险
剧情简介	Lincoln Financial Group launches the newest evolution of its “Responsibility of Love” advertising campaign, which creates a financial wake-up call by asking “Who are you responsible for?” The company worked with FCB New York – its agency-of-record – on this campaign. This one simple, yet powerful question taps into the hearts and minds of consumers, inspiring them to consider if they have done everything possible to plan for and protect the financial futures of those they love the most. New creative includes two emotionally compelling television commercials, as well as robust digital extensions that bring the question of responsibility front and center. The work builds awareness of the Lincoln Financial brand and positions Lincoln Financial as your trusted partner to reach your financial goals.
媒体类别	电视
长度	32 seconds
广告经理	Dave Wozniak
广告经理	Sarah Blair
广告经理	Kristen Phillips
首席创意官	Ari Halper
执行创意总监	Stu Mair
联合创意总监	Hernan Ibanez
联合创意总监	Tara Dobson
文案	Anais Benoudiz
美术指导	Stacy Flaum
广告公司制片	Sydney Richardson
导演	John O'Grady
执行制片	Marci Harriott
剪辑公司	Cosmo Street
剪辑师	Luiza Naritomi
后期制作	The Mill