Rover.com - "Rover Presents: To My Hooman"

Little Hands of Stone Seattle, 美国

890

品牌: Rover.com
国家: 美国

广告主: Rover.com

标题	Rover Presents: To My Hooman
广告公司	Little Hands of Stone
广告战役	To My Hooman
广告主	Rover.com
品牌	Rover.com
Posted	8月 2023
行业领域	网站（不包括互联网服务供应商）
剧情简介	The premise of the creative strikes a chord for majority of consumers as many pet owners often stress about who will watch their pet while they’re away. They want to rely on people that they can trust to ensure their pets are getting the thoughtful care they deserve. LHoS found that 68% of pet owners say their pet has a unique need – so needless to say, specific pet care details are very important. That’s why Rover teamed up with LHoS for their new brand campaign, To My Hooman, to give pet parents a peace of mind when they hire a sitter from Rover. It’s a fully animated national campaign told entirely from pets’ loving, emotionally intelligent perspective, and reaches out directly to other pets. It’s narrated by pets, for a pet audience, and encourages pets to let their “hoomans” know that it’s totally okay to “go do hooman thing” – and not to worry while they’re away because Rover’s sitters are giving us (the pets) the most personalized care we deserve. The creative demonstrates how our pets view their owners (aka the hoomans). Since we’re seeing the world through the eyes and hearts of our pets, spelling isn’t really a thing, hooman legs look 12ft long, and slob-drool is a love language. Pet owners and their pets' happiness is so intertwined. Rover’s goal is to demonstrate how as a pet care platform, they truly understand how much owners and pets miss each other when apart. However, with Rover sitters, the pet care platform is able to provide folks with personalized care as they understand the importance of a photo update with a tail mid-wag, a play bow, a blissed out catnap in the sunlight. And most importantly the significance of a pet’s routine, like a pre-bed butt scratch and snuggle.
媒体类别	Web Film
长度	90 seconds
Senior Director	Kate Jaffe
Senior Director	Tom Sullivan
Founder	Matt McCain
Founder	Michael Boychuk
制作	Giant Ant
执行创意总监	Jay Grandin
执行制片	Teresa Toews
制片	Melissa Buisán
美术指导	Rafael Mayani
Animation Director	Sitji Chou
音频	Eric Johnson
执行制片	Kris Dangla
客户主管	Brooke Braafladt
音乐作曲家	Rob Scherzer
Vocal	Maxwell Scherzer
Head of creative	Stacy Mangum
Senior Creative Program Manager	Annie Richards
Senior Growth Marketing Manager	Jaimee LaTorra
Video Marketing Manager	McKinley Lovett
Creative Operations Lead	Tiffany Stone
Lead Illustrator	Lou Papa
Audio	Quiet Coyote