| 标题 | Walkers Deep Ridged |
| 广告公司 | AMV BBDO |
| 广告战役 | Go Big or Go Home |
| 广告主 | Walkers |
| 品牌 | Walkers |
| 首次发布日期 | 2014 / 4 |
| 行业领域 | 食品 |
| 剧情简介 | ‘Go Big or Go Home’, a multi-platform immersive video experience, could win you up to £50,000. Walkers Deep Ridged, personified by the game’s fictional host Lester Leycroft, invite you to trade your pack of crisps for the opportunity to win £5, then £25, all the way to the grand prize of £50,000.When you enter your on-pack code into the game’s bespoke website, Lester, “a man without fear”, introduces you to the game and presents you with the choice to either “Go Big” and potentially win big, or “Go Home” with your cash and avoid losing everything. Lester encourages “going big” at every stage, goading players to be brave and scolding those who conservatively retire “home” |
| 哲学 | AMV BBDO, in partnership with Initials Marketing, has created an original digital campaign for Walkers, aiming to drive sales and awareness by getting young males to buy a pack of Deep Ridged and play ‘Go Big or Go Home’. |
| 媒体类别 | Web Film |
| 长度 | |
| 广告经理 | Peter Charles |
| 广告经理 | Sam Hinchcliffe |
| 广告经理 | Tom Durrant |
| 文案 | Tim Riley |
| 美术指导 | Tim Riley |
| 客户经理 | Tom Shattock |
| 客户经理 | Anna Taylor |
| 客户经理 | Ned Paterson |
| 广告公司制片 | Ian Whittle |
| 广告公司制片 | James Rowley |
| 广告公司制片 | Jessica Savory |
| 广告公司制片 | Maebh Kelly |
| 广告公司制片 | Hayley Williams |
| 客户企划 | Lilian Sor |
| 媒介公司 | OMD |
| 媒介企划 | Benjamin Cooper |
| 制作公司 | Acne |
| 导演 | Henrik Sundgren |
| 制作公司制片 | Ben Clark |
| 制作公司制片 | Barty Dearden |
| 制作公司制片 | Niclas Bergström |
| 后期制作 | Acne |
| 音频后期制作 | Acne |
| Interactive Design | Acne |
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