| 标题 | Puckwell |
| 广告公司 | Wieden + Kennedy |
| 广告战役 | Puckwell |
| 广告主 | Electronic Arts Inc. |
| 品牌 | EA Sports |
| Posted | 9月 2007 |
| 产品 | NHL '08 |
| 行业领域 | 视频游戏/电玩控制器 |
| 广告口号 | It's in the game. |
| 剧情简介 | Shot entirely in game footage, and featuring a take on the 1980s Rockwell hit Somebodys Watching Me, this spot illustrates how the newly-improved AI of the players has changed from NHL 07 to NHL 08. Juxtaposing the aggressive nature of hockey with the melody, lyrics and voice of the player who sings it, the spot shows offensive players always glancing around them, aware that theyre being stalked by defenders. Their usual maneuvers arent working anymore. Eric Staal, cover athlete of the game, eventually swoops in and crushes a defender not paying attention. |
| 问题 | To create momentum and a high level of excitement around the launch of NHL 08, and introduce the gaming community to the new and innovative AI element in the game. |
| 媒体类别 | 电视 |
| 长度 | |
| 后期制作 | Joint Editorial House |
| 音频后期制作 | Joint Editorial House |
| 音效设计公司 | Joint Editorial House |
| 创意总监 | Jose Cabaco |
| 创意总监 | Tim Wolf |
| 文案 | Ross McSweeney |
| 美术指导 | Jason Berry |
| 客户总监 | Steve Barry |
| 客户经理 | Victoria Krueger |
| 广告公司制片 | Jessica Staples |
| 执行创意总监 | Jelly Helm |
| 执行创意总监 | Steve Luker |
| 广告公司执行制片 | Ben Grylewicz |
| 音乐公司 | HUM |
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