| 标题 | Big Drive (Part 2) |
| 广告公司 | Wieden + Kennedy |
| 广告战役 | Tiger Woods '08 - EA Sports |
| 广告主 | Electronic Arts Inc. |
| 品牌 | EA Sports |
| Posted | 8月 2007 |
| 产品 | Tiger Woods PGA Tour '08 |
| 行业领域 | 视频游戏/电玩控制器 |
| 广告口号 | It's in the game. |
| 剧情简介 | Shot in both live action and with game footage, this spot showcases the brand new GamerNet feature in Tiger Woods 08. A little girl challenges Tiger Woods to a competition who has the longest fairway drive? Following an impressive drive by Tiger, a little girl steps up to the tee and beats his drive by several yards. A disappointed Tiger steps off the fairway as we see an endless line of people lining up to get a shot at beating the girls drive. |
| 问题 | To create momentum and a high level of excitement around the launch of Tiger Woods PGA Tour 08, and introduce the gaming community to EA Sports GamerNet. |
| 媒体类别 | 电视 |
| 长度 | |
| 后期制作 | Joint Editorial House |
| 音频后期制作 | Joint Editorial House |
| 音效设计公司 | Joint Editorial House |
| 创意总监 | Jose Cabaco |
| 创意总监 | Tim Wolf |
| 文案 | Chris Jacobs |
| 美术指导 | Jason Berry |
| 客户总监 | Steve Barry |
| 客户总监 | Victoria Krueger |
| 执行创意总监 | Jelly Helm |
| 执行创意总监 | Steve Luker |
| 广告公司执行制片 | Ben Grylewicz |
| 制作公司 | PYTKA |
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