| 标题 | I Hate Jeff Gordon |
| 广告公司 | Wieden + Kennedy |
| 广告战役 | NASCAR '08 - EA Sports |
| 广告主 | Electronic Arts Inc. |
| 品牌 | EA Sports |
| Posted | 7月 2007 |
| 产品 | NASCAR '08 |
| 行业领域 | 视频游戏/电玩控制器 |
| 广告口号 | How Does It Feel? |
| 剧情简介 | Focusing on the love / hate relationship that many NASCAR fans have with Jeff Gordon, this spot sheds light on one video game racing fans reasons for disliking him the bumps, the drafts, and how he can never retake the lead one Gordon grabs a hold of it. |
| 问题 | To create excitement around the launch of NASCAR 08 and reach both hardcore NASCAR fans looking for another venue to experience the thrill of the track, as well as Racing gamers who love the excitement of a good racing game. |
| 媒体类别 | 电视 |
| 长度 | |
| 音效设计公司 | Joint Editorial House |
| 创意总监 | Jose Cabaco |
| 创意总监 | Tim Wolf |
| 文案 | Matt Murphy |
| 美术指导 | Matt Murphy |
| 美术指导 | Sean Donnell |
| 客户总监 | Steve Barry |
| 客户总监 | Victoria Krueger |
| 广告公司制片 | Endy Hedman |
| 执行创意总监 | Jelly Helm |
| 执行创意总监 | Steve Luker |
| 广告公司执行制片 | Ben Grylewicz |
| 制作公司 | Form |
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