| 标题 | Robot |
| 广告公司 | BBDO New York |
| 广告战役 | Robot |
| 广告主 | FedEX |
| 品牌 | FedEx Pack Plus |
| 首次发布日期 | 2015 |
| 行业领域 | 邮政、快递及送货服务 |
| 结果 | More and more small business owners rely on the Internet to sell their goods. For these owners shipping becomes a daily necessity. And often, what they ship is irregular and not easy to pack. To make the shipping process easier, FedEx launched a new custom-packing service (Pack Plus) in selected FedEx Office locations. With this radio ad, FedEx reaches out to small business owners by offering a charming story of a man and the awkwardly shaped and emotionally needy robot that he must ship. |
| 媒体类别 | 广播 |
| 长度 | |
| Account team | Cailin Gibbons |
| 客户经理 | Katie Gold |
| 首席创意官 | David Lubars |
| 首席创意官 | Greg Hahn |
| 执行创意总监 | Peter Kain |
| 执行创意总监 | Gianfranco Arena |
| 创意总监 | Grant Smith |
| 创意总监 | Danilo Boer |
| 文案 | Grant Smith |
| 文案 | Danilo Boer |
| 制片 | Chris Cassar |
| 制作公司 | Bar1 |
| 导演 | Joe Barone |
| 音频工程师 | Tim Leitner |
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