Visa - "#KindnessIsCashless"

BBDO India

BBDO India Mumbai, 印度

奖项

12546

品牌: Visa
国家: 印度

广告主: Visa International

标题	#KindnessIsCashless
Brief	Indians love paying by cash. But when demonetization made loose change a rarity, many older people felt adrift. This ad captures the moment by following a professor as he struggles through a day without change. Finally, one his students, who's always seemed a bit of a tearaway, helps him out by encouraging him to pay with cashless debit card. #KindnessIsCashless was the campaign hashtag.
广告公司	BBDO India
广告战役	#KindnessIsCashless
广告主	Visa International
品牌	Visa
Posted	11月 2017
行业领域	信用卡
剧情简介	Visa's business is dependent on getting more people to use their cards (in India, their debit cards specifically) for their everyday transactions. But Indians love cash. As a result people know and use their Visa debit cards only as ATM cash withdrawal cards.On 8th November 2016, the Government of India announced the ban of all ?500 and ?1000 bank notes (86% of the cash in circulation) to crack down on corruption and black money. There was chaos all around with a sudden shortage in cash with millions of Indians lining up in front of banks and ATMs to get the new currency notes.In this context, our brief was to empower cash loving Indians with the knowledge and know-how on how to make cashless transactions with their debit cards to alleviate the pains of demonetisation and promote the habit of using their debit card for everyday transactions.
创意总监	Balakrishna Gajelli
文案	Yash Modi
文案	Yash Rege
美术指导	VijayKumar Vasala
美术指导	Pintu Bisoyi
美术指导	Samiya Dalwai
美术指导	Mahendra Rajput
摄影	Devenra Sawant
制作公司	Red Ice Films
导演	Shimit Amin
制作公司制片	Gary Grewal
Graphic Designer	Shankar Yelugu
Graphic Designer	Rajeev Mohite
首席创意官	Josy Paul
执行创意总监	Hemant Shringy
执行创意总监	Sandeep Sawant
Planning Supervisor	Rajat Mendhi
客户总监	Manisha Sain
客户总监	Shrutika Sinha
客户主管	Shonali Hazari
Photographers Agency	Devenra Sawant