| 标题 | Car |
| 广告公司 | TBWA\PARIS |
| 广告战役 | #DisarmTheRoads |
| 广告主 | VICTIMES & CITOYENS |
| 品牌 | Victimes & Citoyens |
| 首次发布日期 | 2021 / 2 |
| 行业领域 | 道路安全 |
| 哲学 | Shopping, going to work, taking the children to school, going out with friends... All these situations remind us that driving is a common everyday act that can lead to risky behaviour. These behaviours can have dramatic repercussions, turn against oneself, take the life of an innocent person, or even a loved one. "Calling while driving, driving too fast or pushing the limits of fatigue... These are three behaviours that are all too often common and on top of the list of causes of fatal accidents on the roads. The communication campaign highlights the moment when everything changes permanently, as in the use of firearms. This is why we have chosen to join forces with the association “Victimes & Citoyens” to convey this message in the hope that its creative territory will encourage reflection and changes behaviours", declares Anne Lavaud, General Delegate of “Association Prévention Routière”. We know our vehicles, we use them regularly and for some we pamper them. However they remain, misused, lethal weapons for oneself or for others. |
| 媒体类别 | 互动 |
| 长度 | |
| 制作公司 | \ELSE |
| 音效制作 | \ELSE |
| 广告经理 | Coline Gosselin |
| 广告经理 | Julien Thibault |
| 广告经理 | Anne Lavaud |
| Agency Manager | Louis Mainbourg |
| Agency Manager | Julia Montagu |
| Agency Manager | Emmanuelle Escalere |
| Agency Manager | Jonathan Serog |
| 战略企划 | Sarah-Louise van Uden |
| 执行创意总监 | Faustin Claverie |
| 执行创意总监 | Benjamin Marchal |
| 美术指导 | Nicolas Duval |
| 美术指导 | Morgane Alexandre |
| 美术指导 | Sébastien Skrzypczak |
| Print Producer | Corinne Desouches |
| Print Producer | Corinne Buys |
| Chief Executive Officer (CEO) | Maxime Boiron |
| 制片 | Léa Gosselin |
| 制片 | Jennifer Bauche |
| Production Assistant | Lucile Waechter |
| 导演 | Clément Lefer |
| 模型制作 | Jacques-Edouard Largy |
| 模型制作 | Elie Duponchel |
| Props | Karine Marques Ferreira |
| 后期制作 | Rajae Faloss |
| Head of Music/Sound | Olivier Lefèbvre |
| 音效 | Fanny Mithois |
| 音效 | Mélanie Bourdet |
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