John Lagerqvist
Executive Creative Director at SATUMAA FAMILY BUSINESS
Stockholm, 瑞典
标题 Absolut Comeback / Absolut Recycled
BriefTo dramatise that Absolut uses as much recycled glass as possible, the designers smashed Absolut bottles and used the shards to create the mould for a new, "recycled" bottle.
广告战役 Absolut Comeback / Absolut Recycled
广告主 The Absolut Company
品牌 Absolut Comeback / Absolut Recycled
Posted11月 2019
行业领域 烈酒,加烈葡萄酒
剧情简介 A limited edition bottle, however made in millions, designed to communicate that Absolut uses recycled glass when producing their bottles.
媒体类别 Packaging Design
首席创意官
执行创意总监
Designer/Art Director
客户总监
客户经理
Strategy Director
Senior Brand Manager
Global Brand Manager
Manager Product Development
Senior Global Marketing Manager

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