标题 | #danceAwesome |
广告公司 | R/GA |
广告战役 | #danceAwesome |
广告主 | Samsung |
品牌 | Samsung Galaxy A |
首次发布日期 | 2020 / 1 |
行业领域 | 手机与寻呼机 |
哲学 | The Samsung Galaxy A is a phone targeted at Gen-Z, but Gen-Z was turning their backs on Samsung. This is a generation that’s on their phones 24/7 and is sensitive to advertising bullshit. So to promote the Galaxy A, R/GA New York cut the fluff and turned the three things that matter to them – an awesome screen, awesome camera and long-lasting battery life – into the exact words of a song and a dance, with help from K-pop mega-band BLACKPINK. It was dropped as the #danceAwesome challenge on TikTok, resulting in 4.7M user videos, 16B views, and a significant increase in purchase intent. |
媒体类别 | 社交媒体 |
长度 | |
Agency | Cheil New York |
Senior Strategist | Kayla Sredni |
剪辑师 | Alexandra Redd |
Senior Animator | DJ Shon |
Senior Animator | Robert Paynter |
Senior Sound Designer | Pete Karam |
动画 | Sivanuj Pavarodom |
动画 | Tom Crew |
动画 | Clement Chia |
动画 | Antoni Tudisco |
Agency | Wieden + Kennedy |
着色 | RCO |
UGC Curation and Clearances | Catch And Release |
联合创意总监 | Rene Van Wonderen |
联合创意总监 | David Stevanov |
联合创意总监 | Augustus Sung |
VP, Group Executive Creative Director | Nick Pringle |
执行创意总监 | Aaron Mosher |
执行创意总监 | David Yankelewitz |
文案 | Rowan Mansfield |
创意总监 | Rodrigo Burdman |
Senior Designer | Bernise Wong |
设计师 | Sung Hoon Rhee |
Group Account Director | Michael Beverley |
Management Supervisor | Madeline LaRocca |
Group Director Production | Hera Huang |
Lead Producer | Jasmine Arakel |
Strategy Director | Martin Vogts |
Senior Connections Planner | James Mullally |
Strategy Director Influence | Hannah Forbes |
Executive Content Producer Studios | Carol Powley |
Director of Content Print Production | Erica Jensen |
Senior Content Producer of Studios | Nick Williams |
Senior Content Producer of Studios | Dena Lenard |
Director of Business Affairs | Lynda Blaney-Smith |
Business Affairs Manager | Joseph Delerme |