| 剧情简介 | Together, we are the World’s Emergency Responders, The British Red Cross, has today launched a new integrated campaign to shine a light on its humanitarian efforts in the UK and around the world and drive brand consideration among new donors. The multi-channel campaign, Here for Humanity, was developed in partnership with VCCP London to demonstrate the breadth of the response that the Red Cross delivers in 192 countries to disasters and emergencies. Utilising authentic footage and photography of responders in action, the campaign showcases differing ways British Red Cross supports individuals and communities, whether in Ukraine helping people suffering the impact of the conflict with Russia, dealing with the aftermath of natural disasters in Türkiye and Syria, or flood-devastated communities in the UK. |