| 标题 | Sound Names |
| 广告公司 | VMLY&R Lima |
| 广告战役 | Sound Names |
| 品牌 | Bolivar Baby & Kids |
| 首次发布日期 | 2024 / 4 |
| 行业领域 | 清洁用品、肥皂、洗涤剂 |
| 哲学 | In Peru, according to RENIEC (National Registry of Identification and Civil Status), there are people with peculiar names such as Chucky, Joker or Merry Christmas. According to specialists, far from being funny, such a name can have a negative impact on the construction of one’s personality, as our name is the first sign of our identity, and being called by the names mentioned before can generate future bullying or harassment. Therefore, Bolivar Baby & Kids, the detergent that specializes in baby clothes care, has developed a way for babies to participate in the choice of their name: Sound Names. Taking advantage of the fact that babies in the womb can recognize pleasant sounds from week 29 onward, we turned name options into unique melodies with the help of music production software, which features a tool called “Piano Roll” that offers a distinctive visual representation of musical notes in a melody. We chose notes that form letters, thus giving sounds to the names..This way, mothers played the melodies to their babies, and upon perceiving a reaction from the baby, they knew that was the name they wanted to give them. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 广告经理 | Álvaro Rojas |
| 广告经理 | Claudia Cornejo |
| 广告经理 | Daniel Cuneo |
| 广告经理 | Ana Belén Espinoza |
| 广告经理 | Adriana Peña |
| Global Chief Creative Officer | Debbi Vandeven |
| Deputy Chief Creative Officer | Rafael Pitanguy |
| Regional Chief Creative Officer | Nino Goldberg |
| Deputy Regional Chief Creative Officer | Daniel Minaker |
| Deputy Regional Chief Creative Officer | Sebastian Tarazaga |
| Chief Executive Officer (CEO) | Eduardo Grisolle |
| 首席创意官 | Tin Sanchez |
| 创意总监 | Carlos Fernández |
| 创意总监 | Poke Meza |
| Senior Art Director | Fernando Guerra |
| Senior Copywriter | Kevin Torres |
| Senior Graphic Designer | Renzo Zapata |
| Production Director | Leoni Lizarzaburu |
| 制片 | Katherina Vilcarima |
| Client Services Director | Sara Roif |
| 客户总监 | Anne Achata |
| 客户主管 | Fabrizio Bullon |
| Social Media Manager | Solange Uchuya |
| 制作公司 | Cine70 Films |
| 导演 | Jeff Carrera |
| 摄影指导 | Julieta Sigot |
| 执行制片 | Giselle Bedón |
| 执行制片 | Paola Pastrana |
| Music Creative Director | Rodrigo Malnati |
| 音乐作曲家 | Alonso del Carpio |
More Work
SEE ALLThe Prevention Formula
- 品牌:
- Opal
- 广告公司:
- VMLY&R Lima
Bottle Tiles
- 品牌:
- Arequipeña Beer
- 广告公司:
- VMLY&R Lima
The Prevention Formula 2
- 品牌:
- Opal
- 广告公司:
- VMLY&R Lima
The Prevention Formula 3
- 品牌:
- Opal
- 广告公司:
- VMLY&R Lima
The Prevention Formula 1
- 品牌:
- Opal
- 广告公司:
- VMLY&R Lima
Sneezes 1
- 品牌:
- Sapolio
- 广告公司:
- VMLY&R Lima
Sneezes 2
- 品牌:
- Sapolio
- 广告公司:
- VMLY&R Lima