| 标题 | Join the call |
| 广告公司 | Y&R Lima |
| 广告战役 | When Peru plays, we all play |
| 广告主 | Club Colombia Beer |
| 品牌 | Backus SABMiller |
| 首次发布日期 | 2011 / 10 |
| 产品 | Cristal Beer |
| 行业领域 | 啤酒，苹果酒 |
| 广告口号 | When Peru plays, we all play |
| 剧情简介 | <br>“When Peru plays, we all play,” proclaims Y&R Peru’s first ad for SABMIller’s Cristal, the leading local beer and official sponsor of the Peruvian Soccer Team. The spot shows Sergio Markarián, the Peruvian Soccer Team’s coach, in the middle of a press conference as he makes public the list of players called to take part in the first pre-World Cup match. As is to be expected, the list includes Peru’s most representative players, such as Claudio Pizarro, Jefferson Farfán and Juan Manuel Vargas. However, to everyone’s surprise, the list suddenly turns into a call aimed at Peruvians of all kinds, origins and conditions. |
| 媒体类别 | 影视 |
| 执行创意总监 | Flavio Pantigoso |
| Head of Art | Christian Sanchez |
| 创意总监 | Germán Garrido |
| 创意总监 | Juan Donalisio |
| 文案 | Christopher Vásquez |
| 美术指导 | Renzo Vásquez |
| 广告公司制片 | Daniel Ramirez Gastón |
| 战略企划 | Eduardo Grisolle |
| 客户总监 | Sandra Zarak |
| 客户主管 | Javier Acosta |
| 执行制片 | Paola Argüelles |
| 后期制作 | Zeppelin |
| 音效设计公司 | Audiopost |
| 音效 | Alejandro Rodriguez |
| 音乐 | Jose Luis Eyzaguirre |
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